Early year of 1996 month of March to be exact, two Ph.D. students from Stanford named Sergy Brin and Larry Page had created GOOGLE as a research project for Standard Digital Library Project (SDLP). Google is considered as the most famous and most used search engine in the World which used by over 200 million people and has one million servers around the globe as estimated by statistics. Google’s goal is to provide organization of the world’s information and to universally understood and to be useful by many. Due to this, Google shows important role in society. Some of this are; it provide correct spelling of a word, it can also use to find favorite songs, movies, quotes, poems, articles, names and locations and it provides proper definition, accurate history, current events (news), general information and even the usage of a particular thing. It also serves as a useful reference such as dictionary, atlas, magazine, and many more.
The demand for Google shows how important it is for everyone and to society. Due to this, different business sectors invested a lot to promote their products through advertisement. Rapid growth of Google helps businesses to grow as well. In fact, ninety-nine percent of Google’s revenue came from business advertisement and one percent for other services. Google’s success reflected with the boost of every country’s economy as well.
Many people use Google to search particular word or thing. Information’s got from Google plays important role to many that’s why Google management team decided to rank site or page for people to use it easily. Another reason why Google management uses to rank sites or page because many user often choose the top result rather than the result at the bottom. There are over a million results which Google may produce and the top ranks pages or sites could be possibly read by the individuals who search for it.
How Google does ranks top one thousand sites? Business owners use to advertise their site to Google for faster transaction and success of their business but there are other informative sites who just want to help other in giving up information and to gain more links. Links are the sites which are related with a particular site, these sites could be helpful to give people more relative information or answers for the questions being asked. Google rank sites or page by computing the total number of inbound links as a measure how your link is important, and this is one factor how your site or page rank, the relevance of the link to the site’s subject matter is also a big factor in computing the top rank sites. For example if a site that sell laptops has around a thousand inbound links, but the source of most of the links are website that have nothing to do with laptop, then expect that the link popularity score is not that high. Irrelevant links or sites are useless in ranking the sites, quality sites are more important rather than quantity. If this scenario will continue which u got a lot of irrelevant links, your site might be removed permanently to the search engine and that could obviously hurt your business. There are ways how Google measures the sites to rank it. They are using number of variables in their algorithm to compute or calculate your over all site or link ranking. The more links that you have the more score u could get. But however, only relevant or quality links will be counted to gain a high score or top rank. In view of this, the link will help you much more if the website is related or if it is almost the same as with your subject matter. Other than that Google also gives a high score to the link, if it is related with your site’s keyword, for example your site is all about cell phone and a cell phone charger post something to your site that could be a source of a high ranking score. Sometimes more popular query doesn’t mean that will got on the top of the result for Google, this is the reason where ranking gets tricky because of the irrelevant sites or links which added into it or you might be competing with the websites which having a million of relevant back links. Some websites are less popular but it doesn’t mean that they would not made on the top because they might got more related back links that the popular one.
There are many businesses or people in internet industry who really are wanted to be on top of the rank because they got money and resources to pay a full time employee to boost their ranking status. There are a lot of techniques on how to boost in your ranking but the most important techniques is to have a good subject matter and a lot of back links which related or more likely the same in to it.