A search engine result page is designed to search for information on the World Wide Web and FTP servers. The information may consist of web page, images, information and other types of files. Some search engine, mines data available in the databases or open directories. Search engines operate algorithmically or a mixture of algorithmic and human input. Search engine results page is the listing of web pages returned by the search engine in response to the keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. Search engine updates the search result periodically to account for new pages, and possibly to modify the rankings of the pages in the search result. Search engine result page has a different result with the major search engine like Google, yahoo and Bing.
Major search engines distinguish specific content types, such as images, news and blogs. Search engine result page also contains advertisement. This is how commercial engine search funds their operation. By search engine result, page primarily use content contained within the metadata tags of the web page to generate the content that makes up a search snippet. Webmasters use search engine optimization to increase their websites ranking on specific keywords from the search engine result page.
The studies explore how the Internet users conduct searches and interact with the search engine result page, as well as to what extent they have begun to use the new search engine tools. Search engine result page continues to develop, and become relevant to all users with the content that is more integrated, social, mobile, local and personal than ever before. Web search engine work by storing information about many web pages, which they retrieve from the HTML itself. Html stand for Hypertext Markup Language is predominant markup languages of the web pages. These pages are retrieved by the web crawler, an automated web browser which follows every link on the site. Data about web pages stored in an index data base for use in the later inquiries. The purpose of an index is to allow the information to be found as quickly as possible. Search engine such as Google, store all part of the source page as well as information about the web pages, and they stored every page they find. When the user enter a question into a search engine, the engine determine its index and provides a listing of best-matching web pages according to the criteria, that usually with a short summary containing the documents title and sometimes parts of the text. We can use more effective the search engine result page, because it’s new and modern way in giving up accessible information to all.